Search Engine Optimization is a digital marketing strategy used to boost a business online. It is a set of practices that are used to improve the ranking of the website on search engines. A website with a better ranking will be visible at the top of the search engine result page and it increases the organic traffic to the website. If the website gets more traffic and visitors, It also gets more customers.
SEO is a time-consuming process and also needs regular effort. But the result is very satisfying and it will last for long period. Because it does not have a subscription period like Ads. It is an affordable way for online marketing. The websites visible on the top of the SERP may seem more trustworthy websites.
SEO includes many optimization strategies such as On-page optimization, Off-page optimization, Technical optimization, etc.
Local SEO is a process that helps to improve the visibility and ranking of your website based on location-based searches. It is an important part of the SEO strategy. It helps us to get more visits and customers from a particular location.
Today many people search for finding local businesses or services they need. more searches on google are based on a local intent. People want to search for the “best restaurants near me”, “boutique near me”, “mobile shop in Kochi”, etc. Google also provides personalized search results based on the location, past searches, and understanding of the intent of users automatically.
For local SEO, focus well on the keywords that people used for a location-based search. Optimize the website considering both Google and the user. Always update your name, local address, and phone number provided on the website. Local reviews also help to get listed on local search results. Effective local SEO strategies will help your website to get visible in the local searches. Local customers plays a major role in the development of the majority of businesses.
Local SEO is more beneficial to businesses mainly focusing on a particular local area. One of the main examples of this type of business is hotels. Because people always want to search keywords such as ‘hotels near me, ‘seafood restaurants in Kochi’, etc. Everyone has mobile devices and always searches for whenever they want. Local SEO will be very helpful for this type of business because they are focusing on local customers. If your business is listed on local searches, this will result in getting more visits and the visitors can be potential customers. Moreover, this will result in a local awareness or local branding of your business.
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