Search Engine Optimization Services – SEO Company Kochi, India

ഉറവിടം: Search Engine Optimization Services – SEO Company Kochi, India

Search Engine Optimization-SEO

Search engine optimization is an ongoing process and is continuously updated at all times with respect to the latest updates of google and other search engines . It is ensured that your website and webpages stay relevant across all the search engines. Top positions in search results will get more clicks and impressions . Ranking in top position will significantly improve traffic. There are no shortcuts to success in SEO. SEO team uses white hat SEO techniques to deliver quality and targeted traffic to your site . We trust our strategies and execute them creatively to achieve success. The majority of search engine visitors are more likely to click on one of the top 10 suggestions in the search engine results page.

SEO

On page Optimization

1)Meta Data

2) Internal links

3) Content optimization

4) SEO Friendly design / Development

Off page optimization

  1. Link Building
  2. Directories
  3. Guest blogs
  4. Article marketing
  5. Profile

Social media optimization

  1. Google plus
  2. F acebook
  3. Twitter
  4. Pin interest
  5. linked In optimization

SEO ON PAGE OPTIMIZATION SERVICES

SEO on Page Optimization is to improve your website according to search engine terms and conditions. We increase your website’s traffic by implementing our On Page Optimization techniques.
Our On Page SEO Service, firstly we will analyze your site as per search engine guidelines and parameters, after that our expert consultant will perform needful activities to solve all On-Page issues. Normally our team conduct following SEO on page optimization services to the websites.

• Keywords Identifying
• Competitors analysis and suggestion of key words
• Meta Tags Optimization
• Content Optimization, Keywords Density
• Webmaster Tool Submission
• Search engines submission
• Validate codes to Wc3 Standard
• Image Optimization
• Creation of Robots.txt
• Sitemap Creation
• H1, H2 Tags
• Canonical URL
• SEO Friendly URL
• Image Alt tag
• Site Navigation Issues, etc.

on page optimization

SEO OFF PAGE OPTIMIZATION SERVICES KOCHI

We all know that what is SEO is? It is the Search Engine Optimization. Search Engine Optimization is the technique or the method to get the top rank in google’s search engine results page. There are many terms or services related to the search engine optimization. One of the important term in seo is the off page optimization. off page optimization is a quite simple concept which can be understand by everyone. it is the measure that can be done outside of the actual website in order to improve in search rankings.These are measures that help create as many high-quality back links (incoming links) as possible. Many people associate off-page SEO with link building but it is not only that. In general, off Page SEO has to do with promotion methods -beyond website design – for the purpose of ranking a website higher in the search results.

The off page is important because Search engines have been trying for decades to find a way to return the best results to the searcher.To achieve this, they take into account the on-site SEO factors (described above), some other quality factors and off-page SEO. Off page SEO gives them a very good indication on how the World perceive the particular website. A web site that is high quality and useful is more likely to have references (links) from other websites; it is more likely to have mentions on social media (Facebook likes, tweets etc.) and it is more likely to be bookmarked and shared among communities of like-minded users. Our seo expert term conduct following off page seo optimization services.

off page optimization

OFF PAGE SEO METHODS

  • Social Networking Sites
  • Blogging
  • Blog Marketing
  • Search Engine Submission
  • Directory Submission
  • Social Bookmarking
  • Link Building
  • Photo Sharing
  • Video marketing

BENEFITS OF OFF PAGE SEO

  • Increase in rankings – The website will rank higher in the SERPs and this also means more traffic.
  • Increase in PageRank – Page rank is a number between 0 and 10 which indicates the importance of a website in the eyes of Google
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Common SEO Mistakes 2023

Source: Common SEO Mistakes 2023

Common SEO mistakes

SEO is the process of orienting your website to rank higher on a search engine in relevant keywords. In order to achieve rank top for your target keyword, you need to do SEO. Here are some of these common SEO mistakes that most of the professionals make and the ways to fix them.

1. Duplicate Content

Content

When it comes to SEO, content is the king. Having unique content which can make audience engaged can help improving the ranking of your website.

2. Not optimized for mobile

Mobile Friendly Websites

It is likely to loose audience if your page is not optimized for mobile devices. By being mobile optimized, the site will reformat itself completely for different devices. So it is important for websites to look good and function well on a variety of  different screen sizes.

3. Neglecting site speed

site speed

Slow site speed can make users to leave the page without accessing the content. This will reduce your website traffic, will in turn affect your website ranking.

4. Broken images and missing alt tags

alternative text

There are instances when the images on your website does not render due to incorrect file path, or the wrong extension used. In such cases alternative text tag describes the content of the image. So always add alt tag to the images as it helps web crawlers to understand the content.

5. Not having website SSL certified

These times, search engines are giving more weight to websites that have a SSL certification. In other words, the website is secured and has the “HTTPS” prefix, will make it more trustworthy to the users.

What are the different types of SEO – SEO Kochi

INTRODUCTION

Introduction to SEO

SEO stands for Search Engine Optimisation and can be described as a process of improving the quality of website, which will lead to increased number of visitors and getting better rank in Google SERP. SERP or Search Engine Results Page, are responses by search engine to the user’s query. The main objective of SEO is to get better rank in Google SERP. Better the rank of website is, probability of getting displayed in the first section of the search result is big. Therefore, webmasters do various different types of SEO to get a better result.

TYPES OF SEO

The various types of SEO are:-

1. On-Page SEO

What is On-Page SEO

On-page SEO (also known as On-site SEO) refers to optimizing both contents and HTML source codes of a website. On-site SEO helps search engines to look at websites and interpret it the same way a human would and would calculate what value it would get for a user. For example, the same way a human would reject a website which has grammatical or spelling mistakes, search engines would do the same and rank it low in Google SERP.

2. Off-Page SEO

What is Off-page seo

Off-page SEO (also known as Off-site SEO) are actions taken outside the webpage. The objective of Off-page SEO is to increase the webpage’s popularity by external means, such as social media marketing, linking or promoting your website, and experienced users vouching for the quality. This would improve the user’s perception and also three pillars of SEO; relevance, trust, and authority.

3. Technical SEO

Technical SEO

As the name suggests, technical SEO refers to technical elements, such as website and server optimisation that help search engine spiders to crawl and index your website in an effective manner.  Technical SEO checklists can include secure connection and fast connection to website being mobile friendly. For example, mobile users are growing day by day and if your website is not optimised for mobile users, search engines will prioritise other websites which are mobile-friendly over your website.

4. Local SEO

 

Local SEO focuses more on local businesses and helps them to be more visible in local search results. Any businesses that have a physical location or have a great importance to geographic area can benefit greatly from Local SEO.

For example, if you are in a certain location and search for “restaurants nearby”, you will get a set of three restaurants along with their locations. In order to get ranked here, website optimisation and the popularity of the business is important.

5. International SEO

What is International SEO

International SEO helps in businesses to get recognised internationally. It is similar to Local SEO, but differs in terms of scale. To put it in another way, expanding your products and services to other countries and catering according to their needs and culture would result in increased conversation rates and success of your business.

6. E-Commerce SEO

What is eCommerce SEO

E-commerce SEO refers to the optimisation of e-commerce websites which will result in increased rankings for those websites. Getting a better position in SERP will result in increased customer traffic to your e-commerce sites and increased conversion rates.

SEO For Builders – SEO Kochi

Source: SEO For Builders – SEO Kochi

If you are looking to acquire new leads and customers by increasing the visibility of your website, then SEO Kochi is the right choice. Ultimately, your goal with SEO is to increase your visibility so that your website ranks higher and the phrases potential leads and customers are using to find you. Without SEO, it would be very difficult to show up as a result in the searches, much less in the very top position.

Why Use SEO?

SEO for builders

SEO gives more visibility to your website online which in turns leads to more conversions and sales. Google Algorithm changes frequently. So is recommended to continue the SEO efforts even if you are on the top of search engine rankings today. The ranking may fluctuate with very algorithm update.

A website current ranking on search engine is determined by many factors, including the keyword being used. We will create a tailored package for you based on your needs and the level of SEO required to improve your website’s rankings. You can expect complete transparency from us.

What to expect while hiring an SEO company

SEO professionals can help your business rank higher on search engines and reach more leads online. Knowing what to expect when you hire an SEO professional is essential before investing in SEO services. In order to maximize the value of your plan, you should follow these tips.

The following are some of the benefits you can expect from SEO KochI:

Checking the SEO of your website: We analyze your site’s current SEO strategy when you sign up for SEO services. Your website will be analyzed, along with site analytics. Our SEO experts will use this analysis to develop a comprehensive campaign tailored to your business’s specific needs.

Research on keywords: Your website will appear in relevant search results for your business if you use the right keywords. If you choose to work with us, we will supply you with a comprehensive keyword research plan to help you determine the best keywords for your website to rank for so you can attract the most traffic.

Creativity in content: The more keywords you include in your content, the more likely you are to attract interest to your page. Content takes on many forms, including blog posts, videos, infographics, eBooks, and infographics, which are all examples of content. In order to drive more traffic to your site, we will provide you with a comprehensive and diverse content marketing plan based on your requirements.

Acceleration of the page: You will not be able to keep leads on your website if your site does not load quickly. In order for leads to access information quickly, you have to ensure that the page loads quickly on the lead’s browser. You can improve your website load time with SEO Kochi by optimizing your images, reducing unnecessary code, and reducing redirects.

Designing responsively: There are different types of devices users use to access your website. We at SEO Kochi understand that a website needs to be responsive so that all users are able to have an enjoyable experience whether they are using a tablet, a smartphone, or a desktop computer.

Our SEO experts provide a variety of services, as you can see. To drive more traffic to your business, we implement comprehensive SEO campaigns. For more information, visit Affordable digital marketing services

SEO Friendly Content Writing Tips

Content that is written in a way to perform well in search engines is said to be “SEO-friendly content.”

Although some marketers mistakenly think this means filling it with keywords, it’s actually meant to make your content easier for search engines to recognize, understand, and relate to the subject you’re trying to cover.

As you will see in the following sections of this blog, optimizing your blogs, videos, and other types of content for search engines involves much more than simply sprinkling keywords throughout.

How to Write SEO-Friendly Content?

SEO Friendly Content Tips
Make use of headlines and subheads.

Using headlines and sub-headers improves SEO in various ways.

First of all, it makes your writing easier to read, which makes it easier for your readers to read. Information that is simple to read is more likely to be shared.

The same is true for search engine bots. Crawlers will detect your headlines and utilize them to better comprehend your material, such as which parts are the most significant, and so on.

Create unique and creative content.

Unique and original material does not always imply that you must propose something fresh or say something that has never been said before.

It indicates that your text should not be a carbon copy of something from another website or internet source.

Google is extremely adept at detecting duplicate content, and there is no reason for them to rank a web page or website that contains cloned content.

Select the best related keyword.

Recognize the reason for your term search. Make it easy on yourself by incorporating the important term in the title. Keep the focus keyword in the page title to indicate what the page is about. It establishes the page’s topic and clarifies the major aim of the content. It will assist the user in identifying the pages and information. If you continue to rank for relevant keywords, your digital presence will grow.

Optimization of Images and Anchor Text
  • Images benefit the user since they make the text easier to read and less taxing to look at. They are advantageous for search engines as well because they provide an extra means of learning more about a particular website.
  • The use of anchor text will help the crawling process. The use of anchor text will boost website visitors’ trust in it. Because a link serves as a suggestion for other websites, we decided not to include one in our core term

Source: SEO Friendly Content Writing Tips | SEO Kochi

SEOkochi The Best SEO Company Kochi- Business SEO Services Providers

Source: SEO The Best SEO Company Kochi- Business SEO Services Providers

SEO Guide For Beginners

Beginners Guide To SEO

Pick Your Domain Name Wisely

Keywords in the domain name quickly tell the potential site visitor that this is your specialty. Good quality domains with exact match keywords in it is better, it has more chance tend to convert at a higher rate. When a searcher reviews the search results pages (SERPs) and sees the domain name with the keywords in it that they may think that site has what they need.

Choose The Best Web Hosting Provider

Users are more likely to leave your website if it takes longer than two seconds to load, which will hurt your SEO. The number of media files on your website could be decreased, or the images could be compressed, but nothing can affect website speed as much as your web hosting.

Perform Keyword Research

Keywords in the domain name are often considered in terms of potential ranking value. Your blog post’s or page’s content is well-described by a focus keyword or phrase. It is the main keyword or phrase you want Google to index the page for. However, your focus keyword will appear in the title, URL, meta description, and text of your post if it is lengthy. Three or more words are used in long-tail keywords. They are particular expressions that buyers are more likely to use later in the buying cycle or when using voice search.

 Define a Standard, SEO-friendly URL Structure

The URL structure you create can utilize the categories and subcategories you defined, giving you a way to add more relevant keywords and keep your URLs helpful and clear for visitors. Every webpage on your site should have a unique URL that is based on the keywords you want that page to rank for for SEO purposes. But in addition to coming up with unique URLs for each page of your website, you should also build a larger, SEO-friendly URL structure.

Design For Site Speed

Using only essential widgets will limit the use of external scripts. animation and large high-resolution images, which take long time to load

Use a Responsive And Mobile-Friendly Design

Nowadays, mobile web browsing accounts for more than half of all website visits. The majority of people who find you now will do so on the small screen of a smartphone, as opposed to a few years ago when it was normal to assume that most of your visitors would be viewing your website on a full-size computer.

Target Primary Keywords For Each Page

You should concentrate on one main keyword per page. It’s acceptable to attempt to target two or even three on a single page, but only one should be the main focus. Secondary keywords of any kind can help mold your content.

Focus on Indexable Content

Indexability is a web page’s ability to be indexed by search engines. Only indexable pages can show up in search results. 

Optimize Title Tags

SEO titles will help you achieve more visibility on the SERP. SEO title balances the needs of search engines as well as searchers, making it both enticing to read and helpful for keyword rankings.

Write Unique Meta Descriptions

Use action-oriented language. Try to make it attractive and catchy. It gets clicks. Make it specific and relevant. Put that keyword in and don’t create duplicate meta descriptions. Meta descriptions can technically be any length, but Google generally truncates snippets to 155-160 characters

Optimize Headings

  • Must contain H1 tag. One only per page, please.
  • Include your content’s main keyword in the sentence.
  • Too many keywords in the tag should be avoided.
  • Make sure the H1 tag is simple to read for your intended audience.
  • Make the tag distinct.

Optimize Images

Resize your image, Image size and dimension. Optimize image name Use alt tags to the image Optimize the image title Use unique images Add a picture that goes with the text

Optimize Text On The Page

Any type of text on a website that makes use of search engine optimization techniques is referred to as SEO text. It also includes documents with text that has been optimized for search engines, such as PDFs and eBooks. Prepare your writing by structuring it with paragraphs, full stops, commas, and the appropriate amount of space after each full stop.

Add Internal Links

Internal links are crucial for SEO because they inform Google about the pages that are the most crucial for a specific website. Despite not sending the same ranking signals as external links, they are still important. In addition, Google makes use of internal links to comprehend the structure of a website.

 Submit Your Sitemap To Google

Search engines can better understand your site’s structure if you submit a sitemap. A sitemap not only informs Google of the pages and files you believe are crucial to your website, but it also offers useful details about these files.

After submission, you should make an effort to keep your site map as current as possible so that Google can always access the most recent version of your website. Sitemaps are necessary for search engines to crawl and index the website, which will enable the website’s content to be ranked in the search results.

SEO services for beauty parlour- SEO Services Providers

Source: SEO services for beauty parlour- SEO Services Providers

How Beneficial Are SEO Services for Beauty Parlour?

SEO services for beauty parlour

Do you plan to use SEO services for Beauty Parlour? People search for nearby beauty parlors online whenever they require a new hairdo or a facial to discover everything about those with the top reviews and ratings. Find comparable to you, right? According to a study, nearly 90% of consumers think internet users are likely to locate salons in their neighborhoods. Yes, verbal advertising benefits your business. However, utilizing SEO services for beauty parlor could alter how your business functions entirely.

Benefits of robust SEO services for beauty salon

  • Surpass your adversary

Because they don’t use SEO services, most tiny startups typically have terrible Google rankings. The major portion of Google’s top-ranked businesses depends on an SEO team to keep their online rankings. Start spending money on SEO strategies to keep your website’s ranking on Google and stay far ahead of your direct rivals.

  • Achieve the most profits at the most reasonable costs

Beauty salons frequently find themselves having to spend more on advertising than they had planned. In addition, if improperly used, there is only a slight guarantee of ROI. Because of this, you can use SEO services to get certain advantages at a fair price.

  • Garner more customers to your salon

The most recent study found that, after looking online for nearby salon establishments, about 70% of customers visit their local salon. You may be at ease realizing that the efficiency will increase and draw in more potential customers as a result.

  • Entice the appropriate clients

You must be an SEO expert if you want to attract the most compatible clients to your salon. People who live close to your salon or who need a particular grooming treatment that your salon offers, need to be able to find your online site. These clients can have a bigger impact on your salon’s business than the clients who fly in. Therefore, increase your chances of luring in the correct clients and make it easier for them to make a buying decision.

  • Maximize your advantages

Website optimization may help your beauty salon’s long-term success. There is no doubt that a client will visit your parlor whenever they require beauty services once they discover it to be the most suitable and receive the top beauty treatments and services. Monitor the effectiveness of your website to retain both current and prospective customers.

Local SEO Services | Local SEO Company for Small Business

Source: Local SEO Services | Local SEO Company for Small Business

Google My Business Local seo

Small businesses might benefit from local SEO, an SEO strategy that makes them more prominent in Google’s local search results. The broad category of SEO includes a range of various SEO strategies (such as conventional SEO, technical SEO, etc.). Local search is the way to go for small businesses, nevertheless, who want to have a bigger influence in their community. Common techniques for increasing your brand’s visibility and reach include leveraging relevant directories to create citations, managing your Google Business Profile, and conducting local keyword research. Offering local SEO to your small company clients can help them become more visible online in their neighborhood while promoting their goods and services to a more responsive local audience.

What Is Google My Business?

Google My Business is a free business listing feature that lets you upload your business’s photos, location, services/products, and any other relevant information. You may boost the likelihood that your company will show up in Google Search, Google Maps, and other Google services by creating a profile. Your business must, however, have a physical location (eg: a restaurant) and render services there in order to create an account in Google My Business.

goole-mybusiness-listing

All sizes of organizations can benefit from Google My Business. Managing your internet presence and attracting clients who look for your business on Google search and maps gives you a competitive advantage. Given that Google My Business is completely free, there is no excuse not to utilize all of its business-building features. It has only one condition company must be physically located somewhere.

Why Is GMB Important for Local SEO?

  1. GMB can improve your search ranking and the visibility of your business.
  2. Enhance your local customer support and engagement with your business.
  3. Boost sales and traffic volume
  4. Reach a wider potential audience
  5. Establish your brand as a business authority

How to Create a Google My Business Account?

Step 1: Go to Google My Business and Create an Account for your Business.

Start by creating or logging in to your Google Account at https://business.google.com/create. It’s advised to use an email address with your business domain.

Step 2: Claim Your Business

Before claiming a business, it’s to double-check if it already exists with the same name or same location. If you have an old business profile suggest an edit to have it closed. Then already have a GMB profile, claim your business by going to Google Maps, typing the name, and clicking on “Claim this Business”.

Step 3: Add Your Business Name

Here we can add all the details. Start by entering the name of your business.

Step 4: Choose a Business Category

Here you should add any category-specific services (if you’re offering them),

Step 5: Add Your Business Location

If you have a website or social media account for your business as well, it’s important that you use the exact same address in all places. If Google notices any inconsistencies in this regard, they won’t hesitate to penalize you.

Step 6: Write a Google My Business Description

This is not referring to the description that shows under the name of your company on Google (you cannot alter this description).

Instead, you ought to include a description under “From the Business.” Since this will be the public’s initial impression of your company, it’s critical that you create an engaging yet informative message.

Step7: Fill in your Business Contact Details

Here you need to add details such as your phone number and the website address of your business.

Then click on Next.

You have successfully created a Google My Business profile.

Do you want to grow your business? Then you are at the right place! Please visit our website to know more about Digital Marketing Services click on www.seokochi.com.

How to Promote Business Using Local SEO?

SEO

SEO

Search Engine Optimization is a digital marketing strategy used to boost a business online. It is a set of practices that are used to improve the ranking of the website on search engines. A website with a better ranking will be visible at the top of the search engine result page and it increases the organic traffic to the website. If the website gets more traffic and visitors, It also gets more customers.

SEO is a time-consuming process and also needs regular effort. But the result is very satisfying and it will last for long period. Because it does not have a subscription period like Ads. It is an affordable way for online marketing. The websites visible on the top of the SERP may seem more trustworthy websites.

SEO includes many optimization strategies such as On-page optimization, Off-page optimization, Technical optimization, etc.

Local SEO

Local SEO is a process that helps to improve the visibility and ranking of your website based on location-based searches. It is an important part of the SEO strategy. It helps us to get more visits and customers from a particular location.

Today many people search for finding local businesses or services they need. more searches on google are based on a local intent. People want to search for the “best restaurants near me”, “boutique near me”, “mobile shop in Kochi”, etc. Google also provides personalized search results based on the location, past searches, and understanding of the intent of users automatically.

For local SEO, focus well on the keywords that people used for a location-based search. Optimize the website considering both Google and the user. Always update your name, local address, and phone number provided on the website. Local reviews also help to get listed on local search results. Effective local SEO strategies will help your website to get visible in the local searches. Local customers plays a major role in the development of the majority of businesses.

Local SEO is more beneficial to businesses mainly focusing on a particular local area.  One of the main examples of this type of business is hotels. Because people always want to search keywords such as ‘hotels near me, ‘seafood restaurants in Kochi’, etc. Everyone has mobile devices and always searches for whenever they want. Local SEO will be very helpful for this type of business because they are focusing on local customers. If your business is listed on local searches, this will result in getting more visits and the visitors can be potential customers. Moreover, this will result in a local awareness or local branding of your business.

For more details and SEO services follow the below link.

Affordable SEO services – The Best SEO Company Kerala – SEO Services Providers