Source: Smartest Ways to Generate your Business Leads- SEO Kochi
What is Lead Generation?
By definition, “people with an honest interest in a product or service to a particular business are considered to be a lead. Acquiring leads is one of the main objectives of any business”. Not everyone is a lead, as people might have different preferences and needs. In modern times, there are various strategies used for raising more leads. Such as
- Email Marketing
- Social Media Marketing
- Live Events
- Website Landing Pages
Using these strategies helps you to attract potential customers to the product or service you sell.
Lead Generation Stages
- Stage 1- Analysis and planning
- Stage 2- Research
- Stage 3- Message
- Stage 4- Pre Targeting
- Stage 5- Landing Pages
- Stage 6- Email Sequences and Phone Calling
- Stage 7- Reporting
- Stage 8- Analysis and Planning
What is Small Business Lead Generation?
In small businesses, lead generation is done through deploying different strategies to build or make interest in the product or service. The main purpose is to attract those people who are interested in the product or service.
Lead Generation Ideas for Small Business
Now we are going to discuss some of the ideas for lead generating.
- Do basic local SEO
In order to generate leads, the customers should be familiar with your business. The best way for this is to create your own website on Google.
- Register your business in Google My business directory listing
- Do SEO across the pages of your website
- Optimize the page with meta description
- Add your business to local directories
- Encourage customers to post reviews
- Publish a blog
A blog can communicate with people on daily bases about your product and it is a huge advantage. A blog contains articles, videos, podcasts, infographics, etc. This is mainly to create content that provides answers to the customers.
- Get active on social media
Share content through social media which can be helpful for your preferred customers. The second step is to identify those social media channels for your customers prefer which enable you to get more conversions. Finally, promote your social media channel everywhere as much as you can.
- Run paid search Ads
Advertise your product through Google ads and explore the opportunities offered. Also, keep in mind that refine your tactics to reduce pay-per-click costs.