LOCAL SEO TIPS
- Optimize for Google My Business.
- Ensure your name, address, and phone number are consistent online.
- Optimize online directories
- Perform a local SEO audit.
- Add location pages to your website.
- Create local content.
- Ensure your website is mobile-friendly.
- Get inbound links with relevance and authority.
- Improve your internal linking structure.
- Optimize URL, title tags, headers, meta description, and content.
- Participate in your local community.
- Engage in social media like Twitter, Linked in etc.
Optimize for Google My Business.
Google My Business is an ideal tool to help your business meet Google’s needs.
To ensure you’re optimized for Google My Business, you’ll want to:
Create and verify a Google My Business page.
Use Google Posts within your account.
Cheer your customers to share reviews online.
Reply fairly authentically to reviews, specifying location
If Google can verify your business as authentic, the search engine could potentially reward your business with a coveted sidebar space in Google’s local search.
Ensure your name, address, and phone number are consistent online.
You’ve got to make it easy for people and search engines to find you.
Optimize online directories and citations.
Discrepancies like misspellings, abbreviations, lack of suite number, or wrong phone number can be problematic.
If Google can’t determine which information about your business is correct, it may not show your business at all in search results.
Perform a local SEO audit.
SEO is an ongoing process. Audit to see where your website seats and what you need to work on to achieve your position. A local SEO audit may include the following: How does your Google My Business appear in the SERPs? Is your site crawlable? Does it have any errors that would obstruct indexing. Does your site accommodate all the on-page SEO elements that help ranking? Analyze your competitor- How do you match up in terms of inbound links, content, design, and positioning? How great your website is performing? etc.
Add location pages to your website.
Location pages provide readers with your name, address, phone number, store hours, parking facility etc.
Create local content.
While making local content it’s more important to hone your focus and write about local or industry news to attract a local audience.
Ensure your website is mobile-friendly.
Some of the most common ways people will use your site in a mobile environment are to look up reviews, find directions to your location, and search for contact information.
Get inbound links with relevance and authority.
Inbound links are compelling opportunities to boost your local SEO — every inbound link tells Google you’re a legitimate company, and inbound links can also raise your domain authority. Guest Blog Posting a guest blogger can help attract links. Positively talk to or about other people in your industry
Improve your internal linking structure.
Giving internal links to the appropriate source will also boost your SEO rankings. Support website navigation. Distributes page authority and ranking power among the pages. Assists with information architecture and website hierarchy.
Optimize URL, title tags, headers, meta description, and content.
You need to optimize the content for search engines by using several times keywords in the URL, title, header, meta description, and body. If you’re having trouble coming up with locally targeted content, consider highlighting customer success stories and case studies.
Participate in your local community.
The more you participate in the local community, the more digital public relation you’ll receive.