Significance Of Internal Links in Search Engine Optimization – SEO Kochi

Source: Significance Of Internal Links in Search Engine Optimization – SEO Kochi

What are Internal Links ?

Internal Linking in SEO

Internal Links are hyperlinks that point at the same domain as the domain that the link exists on. Internal links are links that go from one page on a domain to a different page on the same domain. They are commonly used in main navigation.

Google uses internal links to help discover new content. Google must constantly search for new pages and add them to its list of known pages. Some pages are known because Google has already crawled them before. Other pages are discovered when Google follows a link from a known page to a new page. These links also aid the flow of page rank around your site. That’s a big deal. Generally speaking the more internal links a page has, the higher its page rank. Every website with more than one page should be connected through internal linking.

This internal linking structure is essential foe SEO because it establishes a site architecture and improves your link equity. Internal linking is a simple issue of site design and architecture, and the search engines expect it. The linking is valuable in many ways for your global SEO strategy.

How to optimize Internal Links

Internal Links
  1. Ensure Content richness
  2. Build a proper structure
  3. Generate Cornerstone content
  4. Remember to link from the top
  5. Write the correct anchor text
  6. Link to relevant posts

Internal linking is not the most exciting part of SEO, but it surely is one of the essential parts-where in if you get it wrong, you will have a lot of problems in your SEO, and even your rankings.


How successfully Internal links boost your SEO – SEO Kochi

Source: How successfully Internal links boost your SEO – SEO Kochi

Internal linking

internal linking

Internal links are used to boost your SEO. There are two types of back links internal and external link. The former internal links in your domain and the external back links refer the link from outside your domain pointed to your domain. They are both very important for a website to be successful.

What is internal linking

An internal linking is a type of hyperlink on a webpage to another page or resource. Like an image or document in the same website. Hyperlinks are considered as external or internal links, depending on their target.


Anchor text is the visible clickable text link that usually appears in a different color and is often underlined too. The most common types are naked URL, target anchor texts and non-target anchor text.

The first one, as a name suggest is where you copy and paste the URL of the site inside the post, instead of pasting it into some text. The second one is about pasting the URL on a targeted word. Usually, these are keywords or changes in keywords. Non targeted anchor texts refer to pasting URL on texts like “click here” “also see” etc.

How internal link boost SEO

Internal links are the links that keep our viewers stay on our page. It helps to improve ranking of our pages. Also giving search engine an easy way to see what is happening in our page. If you have a content management system for your blog like Word Press installed on your site, you can use plug-in like SEO smart links to the process of interlinking, with or without using a tool.

Also by providing a good reading option the viewers will stay on the page it will boost the page ranking. Providing relevant keywords can helps to rank our web pages. By promoting events and paid services we can rank our websites.