Role of Social Media in Online Marketing | SEO Kochi

Online marketing

Online Marketing

In todays digital world Online marketing is the best strategy to promote our business effectively. It is also known as internet marketing, Web marketing, or Digital marketing. Compared to traditional marketing it brings wider methodologies for promoting our products and services. It helps us to introduce our products worldwide without opening an outlet. Online businesses do not have any location limitations So it introduces a way to grow up our small business into a global one. It helps to reach out to the customers easly and we can easly monitor customer actions like clicks, payments, signups, etc. It helps us to maintain a good relationship with our customer communities by sending follow-up mail, feedback, sending messages about products, offers and services, and so on. The main advantage of online businesses is that there is no need to worry about working time. The customers can buy products at any time without visiting a shop physically. Another advantage is that we can provide personalized offers and benefits by tracking the customers’ previous purchases and interests. It helps us to reduce business expenses.

Search engine marketing, pay-per-click advertising, Search engine optimization, and social media marketing are different spheres of Online marketing. The best online marketing practice to promote our business is Social media marketing.

Social Media Marketing

Social media marketing

Social media marketing is the practice of promoting our business, using social media platforms. The number of social media users is growing day by day so it is one of the most cost-effective methods to reach out to your customers or audience. It helps us to give awareness about your brand at a click. Social media help to globally expand the visibility of your products in a short time span. It is also considered as the most cost-effective way of advertising. Because use of all social media platforms are provide free account creation and no cost inquired for any marketing tactics. By monitoring the activities of your profile, we can understand the interest and opinions of our customers and there by selling products according to the information. The likes and shares of your page or post about your products will help you to grow a large customer community and boost your brand.

90 percent of business persons claim that social media marketing is one of the main reasons for the immense exposure of their business. Because the majority of people like to purchase online. Online purchasing is actually beneficial for both customers and business persons in one or other ways.

Now the influence of social media in modern society is enormous. There is a lot of social media is available like Facebook, LinkedIn, Twitter, Youtube, Instagram, etc.

Instagram

The Most trending and popular social media platform is Instagram. It comes up with many features such as Reels, Instagram Stories, Instagram live, IGTV, etc. These Instagram features help to provide good visualization and now the shoppers also prefer to see more visual content of the product they want to purchase. Instagram had an aggressive growth in recent years and more than 1 billion people use Instagram every month. So Instagram marketing is a powerful way to boost your business.

To know more details about Instagram marketing follow the below link.

Instagram features to promote your business | SEO Kochi

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Online Social Media Network Sites and Their Uses in Marketing

Source: Online Social Media Network Sites and Their Uses in Marketing

Importance of Social Media Sites in Marketing

Marketing is an essential business discipline, and its vital contribution to the success of an organization is widely recognized. Successful marketing results in stronger products, happier customers, and bigger profits. The Internet is potentially the greatest aid to selling ever invented. Every company can advertise using websites, and individual salespeople can set up their own sites. For this purpose, social media network sites are very helpful. We can sell our products effectively by using social media sites. Those who have account in any social media can easily sell their items and make profit.

social media marketing

Major Online Social Media Network Sites

Meta :

Meta logo

Meta, formerly known as Facebook, is an American multinational technology conglomerate based in Menlo Park, California. It is one of the giants among social media sites. It was founded by Mark Zuckerberg on January 4, 2004. Facebook’s tools cater to the business that wants to form an authentic relationship with their audience. It allows marketers to create and distribute quality content that’s helpful for users. And it allows sales and customer services agents to connect with consumers interested in a brand.

Instagram :

Instagram logo

Instagram is an American photo and video sharing social networking service founded by Kevin Systrom and Mike Krieger on October 6, 2010. Instagram marketing is a type of social media marketing, which involves promoting a brand on Instagram. This social media platform helps brands connect with an enormous audience, increase brand awareness, and boost sales.

Youtube:

youtube logo

YouTube is an American online video sharing and social media platform owned by Google. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is the second most visited website, right after Google itself. YouTube marketing is a business strategy that involves creating videos and uploading them on YouTube to promote a brand or a product and gain more exposure. It helps companies boost traffic, increase their customer base, and reach new audiences.

Snapchat:

snapchat logo

Snapchat is an American multimedia instant messaging app and service developed by Snap Inc., originally Snapchat Inc. One of the principal features of Snapchat is that pictures and messages are usually only available for a short time before they become inaccessible to their recipients. It was initially released on July 8, 2011. Creating a Snapchat account and regularly using it to promote your business can connect you with users in your geographic area and help them recognize your brand. 

Twitter:

Twitter logo

Twitter is an American microblogging and social networking service on which users post and interact with messages known as “tweets”. Registered users can post, like, and retweet tweets, but unregistered users can only read those that are publicly available. Twitter was created by Jack Dorsey, Noah Glass, Biz Stone, and Evan Williams in March 2006 and launched in July of that year. Advertising on Twitter can help you grow your audience, promote your products, drive traffic to your website, and more. You can choose to promote your account to gain new followers, or promote individual tweets to boost engagement and campaign visibility. One of the top benefits of Twitter for business is that it lets you share information quickly and start conversations with your target audience. In turn, your audience would find your Tweets and content valuable and ideally, even share with their followers.

LinkedIn:

linkedin logo

LinkedIn is an American business and employment-oriented online service. Launched on May 5, 2003, the platform is primarily used for professional networking and career development, and allows job seekers to post their Resumes and employers to post jobs. It’s an invaluable tool for job searches and recruitment, and a great way to stay up to date with industry news, enhance your professional reputation, and increase the visibility of your brand. LinkedIn for business allows you to build credibility, create a meaningful network, and glean insider expertise from established experts in your industry.

Tumblr:

tumblr logo

Tumblr is an American microblogging and social networking website founded by David Karp in 2007 and currently owned by Automattic. The service allows users to post multimedia and other content to a short-form blog. Tumblr gives businesses a variety of features that can make use of to effectively market themselves on the channel. Tumblr will allow you to create sponsored content on the platform—ones very similar to normal posts—but that allows for much greater reach.

In addition to these, there are Whatsapp, Pinterest, Telegram etc. All these are helpful for marketing and business progress. In short, Online Social media sites helps to engage with your customers and find out what people are saying about your business. You can also use social media for advertising, promotional giveaways and mobile applications. Social media can help your business to attract customers, get customer feedback and build customer loyalty. Product visibility is the ultimate aim that we get while using these social media sites. In addition to these, we can develop our brands and keep an eye on our competitors. Market reach can be increased, including international markets. These are some benefits of using social media.

Must Have Instagram Marketing Tools For Rapid Growth – SEO Kochi

Facebook owned Instagram is a well known Social media platform. To drive visitors to your site, adopt some marketing strategies. Lets learn about wide used Instagram marketing tools.

Here we had adopted a handful of convenient Instagram marketing tools to understand the audience, create pipeline and to make sure that the Instagram posts go out on schedule. Check the marketing tools for Instagram growth.

Source: Must Have Instagram Marketing Tools For Rapid Growth – SEO Kochi

Mohammed Muzamil