Importance of Social Media Sites in Marketing
Marketing is an essential business discipline, and its vital contribution to the success of an organization is widely recognized. Successful marketing results in stronger products, happier customers, and bigger profits. The Internet is potentially the greatest aid to selling ever invented. Every company can advertise using websites, and individual salespeople can set up their own sites. For this purpose, social media network sites are very helpful. We can sell our products effectively by using social media sites. Those who have account in any social media can easily sell their items and make profit.
Major Online Social Media Network Sites
Meta, formerly known as Facebook, is an American multinational technology conglomerate based in Menlo Park, California. It is one of the giants among social media sites. It was founded by Mark Zuckerberg on January 4, 2004. Facebook’s tools cater to the business that wants to form an authentic relationship with their audience. It allows marketers to create and distribute quality content that’s helpful for users. And it allows sales and customer services agents to connect with consumers interested in a brand.
Instagram is an American photo and video sharing social networking service founded by Kevin Systrom and Mike Krieger on October 6, 2010. Instagram marketing is a type of social media marketing, which involves promoting a brand on Instagram. This social media platform helps brands connect with an enormous audience, increase brand awareness, and boost sales.
YouTube is an American online video sharing and social media platform owned by Google. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is the second most visited website, right after Google itself. YouTube marketing is a business strategy that involves creating videos and uploading them on YouTube to promote a brand or a product and gain more exposure. It helps companies boost traffic, increase their customer base, and reach new audiences.
Snapchat is an American multimedia instant messaging app and service developed by Snap Inc., originally Snapchat Inc. One of the principal features of Snapchat is that pictures and messages are usually only available for a short time before they become inaccessible to their recipients. It was initially released on July 8, 2011. Creating a Snapchat account and regularly using it to promote your business can connect you with users in your geographic area and help them recognize your brand.
Twitter is an American microblogging and social networking service on which users post and interact with messages known as “tweets”. Registered users can post, like, and retweet tweets, but unregistered users can only read those that are publicly available. Twitter was created by Jack Dorsey, Noah Glass, Biz Stone, and Evan Williams in March 2006 and launched in July of that year. Advertising on Twitter can help you grow your audience, promote your products, drive traffic to your website, and more. You can choose to promote your account to gain new followers, or promote individual tweets to boost engagement and campaign visibility. One of the top benefits of Twitter for business is that it lets you share information quickly and start conversations with your target audience. In turn, your audience would find your Tweets and content valuable and ideally, even share with their followers.
LinkedIn is an American business and employment-oriented online service. Launched on May 5, 2003, the platform is primarily used for professional networking and career development, and allows job seekers to post their Resumes and employers to post jobs. It’s an invaluable tool for job searches and recruitment, and a great way to stay up to date with industry news, enhance your professional reputation, and increase the visibility of your brand. LinkedIn for business allows you to build credibility, create a meaningful network, and glean insider expertise from established experts in your industry.
Tumblr is an American microblogging and social networking website founded by David Karp in 2007 and currently owned by Automattic. The service allows users to post multimedia and other content to a short-form blog. Tumblr gives businesses a variety of features that can make use of to effectively market themselves on the channel. Tumblr will allow you to create sponsored content on the platform—ones very similar to normal posts—but that allows for much greater reach.
In addition to these, there are Whatsapp, Pinterest, Telegram etc. All these are helpful for marketing and business progress. In short, Online Social media sites helps to engage with your customers and find out what people are saying about your business. You can also use social media for advertising, promotional giveaways and mobile applications. Social media can help your business to attract customers, get customer feedback and build customer loyalty. Product visibility is the ultimate aim that we get while using these social media sites. In addition to these, we can develop our brands and keep an eye on our competitors. Market reach can be increased, including international markets. These are some benefits of using social media.