Significance Of Internal Links in Search Engine Optimization – SEO Kochi

Source: Significance Of Internal Links in Search Engine Optimization – SEO Kochi

What are Internal Links ?

Internal Linking in SEO

Internal Links are hyperlinks that point at the same domain as the domain that the link exists on. Internal links are links that go from one page on a domain to a different page on the same domain. They are commonly used in main navigation.

Google uses internal links to help discover new content. Google must constantly search for new pages and add them to its list of known pages. Some pages are known because Google has already crawled them before. Other pages are discovered when Google follows a link from a known page to a new page. These links also aid the flow of page rank around your site. That’s a big deal. Generally speaking the more internal links a page has, the higher its page rank. Every website with more than one page should be connected through internal linking.

This internal linking structure is essential foe SEO because it establishes a site architecture and improves your link equity. Internal linking is a simple issue of site design and architecture, and the search engines expect it. The linking is valuable in many ways for your global SEO strategy.

How to optimize Internal Links

Internal Links
  1. Ensure Content richness
  2. Build a proper structure
  3. Generate Cornerstone content
  4. Remember to link from the top
  5. Write the correct anchor text
  6. Link to relevant posts

Internal linking is not the most exciting part of SEO, but it surely is one of the essential parts-where in if you get it wrong, you will have a lot of problems in your SEO, and even your rankings.