“Tips for Email Marketing To Boost Sales” ‹ SEO Kochi

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Email Marketing :

Email marketing is an act of sending a commercial message to group of people using emails. It allow you to create targeted and personalized messages. Also improves response rate to your direct marketing campaigns.

why Email marketing important in SEO?

While email marketing doesn’t directly influence SEO, you can use it as advantage to boost traffic to your website. And getting relevant traffic can helps to reduce bounce rate which can rank in search results.

8 ways to boost Email Marketing :

1. Segment your Email list: List segmentation is exactly what it sounds like – process of breaking up an email list into several smaller segments, more targeted list. The list segmentation offers more personalized marketing experience.
2. Make sure Emails are mobile friendly: It ensure a good user experience in smaller screen. Here are some tips for mobile friendly emails : Compose short subject lines, use large font size, display small images, avoid menu bars etc.
3. Have a clear call to Action (CTA): Without a clear CTA, user may not know next steps to take or is likely to leave the site without accomplishing their task. An email marketing call to action is a button or hyperlinked line of text that direct a user to a website. The point of CTA is to boost customers to action.
4. Regularly update and fresh email list: Keep your list clean, re-engage and eliminate old contacts, etc.. are some ways to maintain fresh email list. Make sure your constantly adding fresh contacts to your email list so you can continue to generating growth.
5. Make your Emails more unique: It refers as a unique email so people who interact with you can identify you anytime and anywhere. The important thing is that it is unique, it intrigues, it is only owned by you, and it can always remembered. Pick a name to reflect your personality, stay away from rare characters, etc.. are some tips to make emails more unique.
6. Keeps your emails shorts: If you have an urgent message or question needs explaining, do it after you have stated it, not before.
7. Make most of your subject line: The email subject line is the line of text people see in their email inbox which hints at the contents of an email. It’s often this one line of text that determines if a reader will open your email fully to read it, or simply trash the email. Shorten the subject line, avoid spam-words, ask open-ended questions, include deadlines in subject lines are some tips to make more good subject lines in emails.
8. Have a dedicated landing page : A page created specifically for a certain audience. Its  a standalone web page that potential customers can “land” on when they click through from an email, ad, or other location.

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