What are the different types of SEO – SEO Kochi

INTRODUCTION

SEO stands for Search Engine Optimisation and can be described as a process of improving the quality of website, which will lead to increased number of visitors and getting better rank in Google SERP. SERP or Search Engine Results Page, are responses by search engine to the user’s query. The main objective of SEO is to get better rank in Google SERP. Better the rank of website is, probability of getting displayed in the first section of the search result is big. Therefore, webmasters do various different types of SEO to get a better result.

TYPES OF SEO

The various types of SEO are:-

1. On-Page SEO

On-page SEO (also known as On-site SEO) refers to optimizing both contents and HTML source codes of a website. On-site SEO helps search engines to look at websites and interpret it the same way a human would and would calculate what value it would get for a user. For example, the same way a human would reject a website which has grammatical or spelling mistakes, search engines would do the same and rank it low in Google SERP.

2. Off-Page SEO

Off-page SEO (also known as Off-site SEO) are actions taken outside the webpage. The objective of Off-page SEO is to increase the webpage’s popularity by external means, such as social media marketing, linking or promoting your website, and experienced users vouching for the quality. This would improve the user’s perception and also three pillars of SEO; relevance, trust, and authority.

3. Technical SEO

As the name suggests, technical SEO refers to technical elements, such as website and server optimisation that help search engine spiders to crawl and index your website in an effective manner.  Technical SEO checklists can include secure connection and fast connection to website being mobile friendly. For example, mobile users are growing day by day and if your website is not optimised for mobile users, search engines will prioritise other websites which are mobile-friendly over your website.

4. Local SEO

 

Local SEO focuses more on local businesses and helps them to be more visible in local search results. Any businesses that have a physical location or have a great importance to geographic area can benefit greatly from Local SEO.

For example, if you are in a certain location and search for “restaurants nearby”, you will get a set of three restaurants along with their locations. In order to get ranked here, website optimisation and the popularity of the business is important.

5. International SEO

International SEO helps in businesses to get recognised internationally. It is similar to Local SEO, but differs in terms of scale. To put it in another way, expanding your products and services to other countries and catering according to their needs and culture would result in increased conversation rates and success of your business.

6. E-Commerce SEO

E-commerce SEO refers to the optimisation of e-commerce websites which will result in increased rankings for those websites. Getting a better position in SERP will result in increased customer traffic to your e-commerce sites and increased conversion rates.

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